Tyres & Accessories
Tyres & Accessories is the leading English-language tyre trade publication in Europe. It is distributed to an average of 6,000 tyre industry decision makers, primarily in the United Kingdom, but also to global addresses. It is also available to website subscribers online.
Tyres & Accessories supplies value-added information to key decision makers in every strata of the tyre supply chain, and provides the best targeted print advertising opportunities for tyre and wheel businesses in Europe. It is long established too, having been published first in 1946.
Tyrepress supplies a growing number of information services to the tyre business, including a large archive of news and feature articles and access to recent issues of Tyres & Accessories. Online readership continues to grow globally.
Tyre and wheel professionals can also receive the free daily Tyrepress Newsletter by email, including the latest Tyrepress articles; the weekly Tyrepress Jobs Newsletter, which provides an email platform for tyre job listings on Tyrepress alongside careers news; Tyrepress Top Ten, which counts down the week’s leading industry stories every Monday; and the Tyrepress Featured Article and Breaking News alerts for the most vital and time-sensitive stories.
Advertising customers can take advantage of this targeted marketing opportunity with the Solus Advertising Feature newsletter. Contact Scott Parker-Copestick for more details.
Tyrepress also has an industry-leading social media portfolio, including LinkedIn, Twitter and Facebook.
WhatTyre is a new tyre comparison website that helps motorists find the best tyre for them. It was launched in 2019 by Tyre Industry Publications Ltd to give motorists the tools and information they need to select the best tyres for them. Industry analysis shows that 60% of UK tyre purchases are researched online. This presents the opportunity to communicate more information about the performance of this highly engineered and perennially underestimated product.
WhatTyre is underpinned by an industry-leading product database of 600 brands and more than 250,000 product variations, and a tyre test database with thousands of results. The site uses features such as its unique and impartial TyreScore to give motorists the tools and information they need to purchase tyres based on performance rather than price.
Group Websites: Reifenpresse & PneusNews
Tyres & Accessories and Tyrepress make up one third of Europe’s leading tyre and wheel business information group. The magazine Neue Reifenzeitung and website Reifenpresse.de are produced in Germany, and the website PneusNews.it covers the Italian market.
Each of the three operations have their own editorial and sales teams using three key tyre market languages, while the multinational links strengthen the European and Global qualities of all five products.
Tyres & Accessories, Neue Reifenzeitung and PneusNews.it jointly produce the tri-yearly ‘Retreading Special’ supplement, focusing on global retreading markets, and presented in English and German.
PneusNews.it also produces Grip Detective, a tyre information source for motorists in Italy.